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Instagram had the largest market share among social media platforms across India, at roughly ** percent of web referrals in April 2026. Before, Facebook has consistently led the country's social media market since 2019. Now, Facebook was second with a share of about ** percent.

Commercial social media usage in India

Apart from creating user-generated content, Indians have leveraged social media to grow their businesses. As consumption via online channels increased, social media began playing an important role in stimulating the Indian economy. Among the most popularly used social media platforms in India, Facebook was increasingly used for digital marketing. On the other hand, Instagram emerged as the country’s leading platform for influencer collaboration.

Meta Platforms

Since its launch in 2004, Facebook has quickly gone on to become the social media giant it is today. Having acquired leading social media platforms Instagram and WhatsApp, the company rebranded itself as Meta Platforms Inc. in 2021. The following year, Meta generated a revenue of nearly *** billion U.S. dollars. The company has further set its sights on bringing the metaverse to life to enhance the online experience of over billion Facebook users across the world.