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Percentage of internet users watching videos by digital influencers in Brazil from 2019 to 2023, by gender

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Sources

Release date

November 2023

Region

Brazil

Survey time period

2019 to 2023

Number of respondents

21,271*

Age group

10 years and older

Special properties

users who accessed internet at least once in the past 3 months

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

* Counting for 2023. Preceding figures come from earlier releases.

Data for 2023 was collected between March to July 2023.
Data for 2021 was collected between October 2020 and May 2021.
Data for 2019 was collected between October 2018 and March 2019.

No data was available in the years 2020 and 2022 for this indicator.

Citation formats

Share of internet users watching influencers' videos in Brazil 2019-2023, by gender

Published by
Christy Tila,
May 3, 2024
In 2023, **** percent of male internet users surveyed in Brazil said they had watched videos from digital influencers, compared to **** percent of their female counterparts. Over time, this online activity was more popular among male respondents, but the difference between both genders has seen a bigger divide as of the last examined year. Overall, ** percent of the Brazilian online population claims to watch videos from digital influencers, which has seen an upward trend of around ** percent since the first analyzed year. Additionally, social media usage is the third most popular internet activity in Brazil, as stated by around ** percent of the country's online population.
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Overview

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Topics

Influencer marketing in BrazilAdvertising in BrazilInfluencer marketing worldwideInfluencer marketing in the U.S.Influencer marketing in Europe
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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