As of the second quarter of 2025, WhatsApp was the most used social media platform in Brazil for 93.9 percent of the country's online audience. Instagram and Facebook followed, each being used by 91.2 and 80.5 percent of the Brazilian internet users. YouTube and TikTok were accessed by around 75.3and 69.7percent of users, while Facebook Messenger, Pinterest, Kuaishou, and LinkedIn accounted for smaller shares.
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DataReportal, & We Are Social, & Meltwater. (November 8, 2025). Most popular social media platforms in Brazil as of 2nd quarter 2025, by usage reach [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/1307747/social-networks-penetration-brazil/
DataReportal, und We Are Social, und Meltwater. "Most popular social media platforms in Brazil as of 2nd quarter 2025, by usage reach." Chart. November 8, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/1307747/social-networks-penetration-brazil/
DataReportal, We Are Social, Meltwater. (2025). Most popular social media platforms in Brazil as of 2nd quarter 2025, by usage reach. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/1307747/social-networks-penetration-brazil/
DataReportal, and We Are Social, and Meltwater. "Most Popular Social Media Platforms in Brazil as of 2nd Quarter 2025, by Usage Reach." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Nov 2025, /statistics/1307747/social-networks-penetration-brazil/
DataReportal & We Are Social & Meltwater, Most popular social media platforms in Brazil as of 2nd quarter 2025, by usage reach ÌÇÐÄÆƽâ°æ, /statistics/1307747/social-networks-penetration-brazil/ (last visited July 23, 2026)
Most popular social media platforms in Brazil as of 2nd quarter 2025, by usage reach [Graph], DataReportal, & We Are Social, & Meltwater, November 8, 2025. [Online]. Available: /statistics/1307747/social-networks-penetration-brazil/
