During a 2026 global survey, approximately ** percent of responding business-to-consumer (B2C) marketers said Facebook was the most important social media platform. Among business-to-business (B2B) professionals, LinkedIn ranked first, selected by ** percent. According to the same study, YouTube and LinkedIn ranked among the social media in which most global marketers planned to increase their investments throughout that year.
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Social Media Examiner. (May 19, 2026). Most important social media platforms according to business-to-consumer (B2C) and business-to-business (B2B) marketers worldwide as of January 2026 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/259404/most-important-social-media-platforms-for-b2b-and-b2c-marketers-worldwide/
Social Media Examiner. "Most important social media platforms according to business-to-consumer (B2C) and business-to-business (B2B) marketers worldwide as of January 2026." Chart. May 19, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/259404/most-important-social-media-platforms-for-b2b-and-b2c-marketers-worldwide/
Social Media Examiner. (2026). Most important social media platforms according to business-to-consumer (B2C) and business-to-business (B2B) marketers worldwide as of January 2026. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/259404/most-important-social-media-platforms-for-b2b-and-b2c-marketers-worldwide/
Social Media Examiner. "Most Important Social Media Platforms According to Business-to-consumer (B2c) and Business-to-business (B2b) Marketers Worldwide as of January 2026." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 May 2026, /statistics/259404/most-important-social-media-platforms-for-b2b-and-b2c-marketers-worldwide/
Social Media Examiner, Most important social media platforms according to business-to-consumer (B2C) and business-to-business (B2B) marketers worldwide as of January 2026 ÌÇÐÄÆƽâ°æ, /statistics/259404/most-important-social-media-platforms-for-b2b-and-b2c-marketers-worldwide/ (last visited July 29, 2026)
Most important social media platforms according to business-to-consumer (B2C) and business-to-business (B2B) marketers worldwide as of January 2026 [Graph], Social Media Examiner, May 19, 2026. [Online]. Available: /statistics/259404/most-important-social-media-platforms-for-b2b-and-b2c-marketers-worldwide/
