| Characteristic | Generation Z | Millennials | Generation X | Baby Boomers |
|---|---|---|---|---|
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
| - | - | - | - | - |
The chart is not accessible to screen readers. Please switch to the table view to access the data.
September 2023
Brazil
January to August 2023
6,728*
18 years and older
social media platform users in Brazil
Online survey
Values may not sum up to 100 percent due to rounding.
Original questions:
’’How old are you?’’; Single Pick;
"What social media platforms do you use regularly?
This does not include instant messengers such as WhatsApp"; Multi Pick;
Base for each app:
* Users of social media platforms (total) n=6,728
Facebook users n=5,312
Instagram users n=5,761
LinkedIn users n=2,038
Pinterest users n=2,007
Reddit users n=493
Snapchat users n=847
TikTok users n=3,347
Tumblr users n=288
Twitch users n=891
Twitter users n=2,577
YouTube users n=5,651
