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Digital advertising in Latin America

Statistics report on digital advertising in Latin America

A compilation of the latest data on the digital advertising industry in Latin America. The report provides global and regional overviews before delving into online ad formats and the Latin American mobile ad segment. It also contains insights into the region's online audience and a spotlight chapter focused on its online consumers' attitudes towards digital ads.

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Table of contents

Global overview

5
  • Premium Statistic Global digital advertising expenditure 2025-2028
  • Premium Forecast Digital ad spend worldwide 2021-2030, by purchase method
  • Premium Forecast Mobile ad spending worldwide 2017-2030
  • Premium Forecast Largest digital ad markets worldwide 2025
  • Premium Statistic Share of digital in global ad spend 2024, by region

Latin American overview

5
  • Premium Forecast Annual digital ad spending in Latin America 2017-2030
  • Premium Statistic Annual change in digital ad spending in Latin America 2023-2024
  • Premium Statistic Digital ad spend as a percentage of total ad expenditure in Latin America 2022-2024
  • Premium Forecast Digital ad spend in Latin America & the Caribbean 2024, by region
  • Premium Forecast Digital ad spend per internet user in Latin America 2024, by country

Formats

5
  • Premium Forecast Digital ad spend in Latin America and the Caribbean 2025, by format
  • Premium Forecast Search media ad spend in Latin America 2024, by country
  • Premium Forecast Digital video ad spend in Latin America & the Caribbean 2024, by country
  • Premium Forecast Influencer advertising spending in Latin America & the Caribbean 2017-2030 by market
  • Premium Forecast Programmatic market share in Latin America 2026, by country

Mobile

4
  • Premium Statistic Digital ad spend in selected markets in Latin America 2024, by device
  • Premium Forecast Mobile ad spending in selected countries in Latin America 2024
  • Premium Forecast Mobile ad spend growth in Latin America 2024, by country
  • Premium Forecast Mobile ad spend share in Latin America 2024, by country

Audiences

5
  • Premium Statistic Latin America & the Caribbean: internet penetration 2025, by region
  • Premium Statistic Number of internet users in Latin America 2025, by country
  • Premium Statistic Mobile internet users in Latin America 2023-2030
  • Premium Statistic Share of shoppers researching brands online in selected markets in Latin America 2024
  • Premium Statistic Brand discovery via social media ads in Latin America Q3 2023, by country

Online consumer insights

6
  • Premium Forecast Attitudes towards online advertising in Brazil 2025
  • Premium Forecast Attitudes towards online advertising in Mexico 2025
  • Premium Forecast Attitudes towards online advertising in Argentina 2024
  • Premium Forecast Attitudes towards online advertising in Colombia 2024
  • Premium Forecast Attitudes towards online advertising in Chile 2024
  • Premium Forecast Attitudes towards online advertising in Peru 2024
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