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Share of professionals using social listening in their social media marketing strategy in the Americas as of January 2025

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Source

Release date

January 2025

Region

North America, Latin America and the Caribbean

Survey time period

as of February 2025

Number of respondents

>400

Special properties

among companies in the Americas*

Supplementary notes

* The source surveyed more than 400 respondents from companies in Brazil, Canada, Chile, Costa Rica, Honduras, Jamaica, and the United States. The methodology does not include separate numbers of respondents for single countries. The source does not provide a date of survey. The date provided is the publication date.

Citation formats

Social listening usage in marketing strategies in the Americas 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 30, 2025

During a 2025 survey conducted in Brazil, Canada, Chile, Costa Rica, Honduras, Jamaica, and the United States, nearly ** percent of respondents stated that they used social listening strategies in their social media marketing strategies. Approximately ** percent said they did not, while almost ** percent said they did not currently use social listening but were planning to incorporate it into their social media marketing efforts.

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