Key insights
- Brazilian population with high or average interest in politics
- 53%

Detailed statistics
Public interest in politics in Brazil 2011-2021
- Brazilian social media users who talk about politics
- 78%

Detailed statistics
Brazil: social media users who discuss politics in the platforms 2021
- Most used platforms for political information in Brazil
- Facebook and Instagram

Detailed statistics
Brazil: main social media platforms used for political information 2021
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Current statistics on this topic
Recommended statistics
Overview
8
- Number of social media users in Brazil 2000-2040
- Brazil: social media usage rate 2017-2024
- Brazil: leading internet activities 2024
- Leading social media platforms in Brazil 2025, by reach
- Favorite social media platforms in Brazil Q2 2025
- Most common social media activities in Brazil 2025
- Leading social media usage reasons in Brazil 2025
- Brazil: apps in which smartphone users spent the most time 2025
Overview
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Number of social media users in Brazil 2000-2040

Number of social media users in Brazil 2000-2040
Number of social media users in Brazil from 2000 to 2040
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Brazil: social media usage rate 2017-2024

Brazil: social media usage rate 2017-2024
Penetration rate of social media use among internet users in Brazil from 2017 to 2024
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Brazil: leading internet activities 2024

Brazil: leading internet activities 2024
Leading internet activities in Brazil in 2024
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Leading social media platforms in Brazil 2025, by reach

Leading social media platforms in Brazil 2025, by reach
Most popular social media platforms in Brazil as of 2nd quarter 2025, by usage reach
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Favorite social media platforms in Brazil Q2 2025

Favorite social media platforms in Brazil Q2 2025
Favorite social media platforms among internet users in Brazil as of 2nd quarter 2025
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Most common social media activities in Brazil 2025

Most common social media activities in Brazil 2025
Most common social media activities in Brazil as of June 2025
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Leading social media usage reasons in Brazil 2025

Leading social media usage reasons in Brazil 2025
Most popular reasons for internet users in Brazil to use social media as of 2nd quarter 2025
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Brazil: apps in which smartphone users spent the most time 2025

Brazil: apps in which smartphone users spent the most time 2025
Apps in which smartphone users in Brazil spend the most time per day as of March 2025
Social media demographics
10
- Brazil: leading messenger app users 2024, by generation
- Brazil: leading social media platform users 2023, by generation
- Brazil: leading messenger app users 2024, by gender
- Brazil: leading social media platform users 2024, by gender
- Brazil: leading messenger app users 2024, by education level
- Brazil: leading social media platforms users 2024, by education level
- Brazil: leading messenger app users 2024, by urbanity
- Brazil: leading social media platform users 2024, by urbanity
- Brazil: leading messenger app users 2024, by political orientation
- Brazil: leading social media platform users 2024, by political orientation
Social media demographics
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Brazil: leading messenger app users 2024, by generation

Brazil: leading messenger app users 2024, by generation
Distribution of leading messenger app users in Brazil as of August 2024, by generation
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Brazil: leading social media platform users 2023, by generation

Brazil: leading social media platform users 2023, by generation
Distribution of leading social media platform users in Brazil as of August 2023, by generation
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Brazil: leading messenger app users 2024, by gender

Brazil: leading messenger app users 2024, by gender
Distribution of leading messenger app users in Brazil as of August 2024, by gender
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Brazil: leading social media platform users 2024, by gender

Brazil: leading social media platform users 2024, by gender
Distribution of leading social media platform users in Brazil as of August 2024, by gender
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Brazil: leading messenger app users 2024, by education level

Brazil: leading messenger app users 2024, by education level
Distribution of leading messenger app users in Brazil as of August 2024, by education level
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Brazil: leading social media platforms users 2024, by education level

Brazil: leading social media platforms users 2024, by education level
Distribution of leading social media platform users in Brazil as of August 2024, by education level
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Brazil: leading messenger app users 2024, by urbanity

Brazil: leading messenger app users 2024, by urbanity
Distribution of leading messenger app users in Brazil as of August 2024, by urbanity
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Brazil: leading social media platform users 2024, by urbanity

Brazil: leading social media platform users 2024, by urbanity
Distribution of leading social media platform users in Brazil as of August 2024, by urbanity
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Brazil: leading messenger app users 2024, by political orientation

Brazil: leading messenger app users 2024, by political orientation
Distribution of leading messenger app users in Brazil as of August 2024, by political position
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Brazil: leading social media platform users 2024, by political orientation

Brazil: leading social media platform users 2024, by political orientation
Distribution of leading social media platform users in Brazil as of August 2024, by political position
News consumption
6
- Social networks used for news in Brazil 2026
- Trust in online platforms as information sources in Brazil 2021
- Trust in online news in Brazil 2021, by source
- WhatsApp usage for news in Brazil 2025, by age group
- Perception of fake news' impact on the elections in Brazil 2022
- Brazil: social media users who have accessed fake news 2021, by platform
News consumption
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Social networks used for news in Brazil 2026

Social networks used for news in Brazil 2026
Leading social networks used weekly for news in Brazil as of February 2026
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Trust in online platforms as information sources in Brazil 2021

Trust in online platforms as information sources in Brazil 2021
Level of trust in selected online platforms as sources of information in Brazil as of July 2021
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Trust in online news in Brazil 2021, by source

Trust in online news in Brazil 2021, by source
Level of trust in online news in Brazil as of February 2021, by source
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WhatsApp usage for news in Brazil 2025, by age group

WhatsApp usage for news in Brazil 2025, by age group
Share of news consumers who used WhatsApp as a source of news in Brazil as of February 2025, by age group
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Perception of fake news' impact on the elections in Brazil 2022

Perception of fake news' impact on the elections in Brazil 2022
Public opinion on whether fake news on messaging apps and social media can influence the results of the elections in Brazil as of March 2022
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Brazil: social media users who have accessed fake news 2021, by platform

Brazil: social media users who have accessed fake news 2021, by platform
Social media users in Brazil who believe to have encountered fake news as of December 2021, by platform
Political information
8
- Brazil: main social media platforms used for political information 2021
- Brazil: main social network used for political information 2021, by gender
- Brazil: main social network used for political information 2021, by education
- Brazil: main social network used for political information 2021, by region
- Brazil: main social network used for political information 2021, by age group
- Brazil: main social network used for political information 2021, by skin color
- Brazil: main social network used for political information 2021, by religion
- Brazil: main social network used for political information 2021, by political ID
Political information
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Brazil: main social media platforms used for political information 2021

Brazil: main social media platforms used for political information 2021
Leading social media platforms used for political information in Brazil as of December 2021
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Brazil: main social network used for political information 2021, by gender

Brazil: main social network used for political information 2021, by gender
Main social media platform used for political information in Brazil as of December 2021, by gender
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Brazil: main social network used for political information 2021, by education

Brazil: main social network used for political information 2021, by education
Main social media platform used for political information in Brazil as of December 2021, by education level
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Brazil: main social network used for political information 2021, by region

Brazil: main social network used for political information 2021, by region
Main social media platform used for political information in Brazil as of December 2021, by region
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Brazil: main social network used for political information 2021, by age group

Brazil: main social network used for political information 2021, by age group
Main social media platform used for political information in Brazil as of December 2021, by age group
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Brazil: main social network used for political information 2021, by skin color

Brazil: main social network used for political information 2021, by skin color
Main social media platform used for political information in Brazil as of December 2021, by skin color
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Brazil: main social network used for political information 2021, by religion

Brazil: main social network used for political information 2021, by religion
Main social media platform used for political information in Brazil as of December 2021, by religion
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Brazil: main social network used for political information 2021, by political ID

Brazil: main social network used for political information 2021, by political ID
Main social media platform used for political information in Brazil as of December 2021, by political orientation
Digital political participation
7
- Brazil: leading social media users interest in politics 2022
- Brazil: social media users who discuss politics in the platforms 2021
- Brazil: frequency of political discussion by social media users 2021
- Brazil: stopped discussing politics on social media 2022, by voting preference
- Opinion on messaging apps should go down to avoid fake news in Brazil 2022
- Brazil: WhatsApp group chat participation 2022, by type
- Brazil: most subscribed Telegram channels 2022
Digital political participation
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Brazil: leading social media users interest in politics 2022

Brazil: leading social media users interest in politics 2022
Interest in politics among social media users in Brazil as of May 2022
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Brazil: social media users who discuss politics in the platforms 2021

Brazil: social media users who discuss politics in the platforms 2021
Social media users in Brazil who use platforms to talk about politics as of December 2021
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Brazil: frequency of political discussion by social media users 2021

Brazil: frequency of political discussion by social media users 2021
Actions of social media users in Brazil for discussing politics as of December 2021, by frequency
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Brazil: stopped discussing politics on social media 2022, by voting preference

Brazil: stopped discussing politics on social media 2022, by voting preference
Share of population in Brazil who stopped discussing politics to avoid conflicts on social media as of September 2022, by voting preference
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Opinion on messaging apps should go down to avoid fake news in Brazil 2022

Opinion on messaging apps should go down to avoid fake news in Brazil 2022
Share of adults in Brazil who agree messaging apps should be suspended if they disobey a court order to avoid spreading fake news as of March 2022
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Brazil: WhatsApp group chat participation 2022, by type

Brazil: WhatsApp group chat participation 2022, by type
Most common types of WhatsApp group chats among users in Brazil as of July 2022
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Brazil: most subscribed Telegram channels 2022

Brazil: most subscribed Telegram channels 2022
Most popular Telegram channels in Brazil in March 2022, by number of subscribers (in 1,000s)
2022 Elections
8
- Public interest in politics in Brazil 2011-2021
- Political ideology of Brazilians 2024
- Public interest in the incoming presidential elections in Brazil 2022
- Voting intention for the elections in Brazil 2022
- Voting intention for 2022 presidential elections in Brazil, by candidate
- Brazil: changes in voting intention for 2022 presidential elections, by candidate
- Voting intention for Brazilian 2022 elections runoff between Lula and Bolsonaro
- Voting intention for 2022 presidential elections in Brazil, by age
2022 Elections
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Public interest in politics in Brazil 2011-2021

Public interest in politics in Brazil 2011-2021
How would you rate your interest in politics?
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Political ideology of Brazilians 2024

Political ideology of Brazilians 2024
Position on the left-right political spectrum of the Brazilian population in 2024
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Public interest in the incoming presidential elections in Brazil 2022

Public interest in the incoming presidential elections in Brazil 2022
How would you rate your interest in the elections of October 2022?
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Voting intention for the elections in Brazil 2022

Voting intention for the elections in Brazil 2022
Share of Brazilians who intend to vote in the presidential elections of Brazil as of August 2022
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Voting intention for 2022 presidential elections in Brazil, by candidate

Voting intention for 2022 presidential elections in Brazil, by candidate
Leading candidates in voting intention for the first round of the 2022 presidential elections in Brazil as of August 2022
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Brazil: changes in voting intention for 2022 presidential elections, by candidate

Brazil: changes in voting intention for 2022 presidential elections, by candidate
Leading candidates in voting intention for the first round of the 2022 presidential elections in Brazil from November 2021 to August 2022
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Voting intention for Brazilian 2022 elections runoff between Lula and Bolsonaro

Voting intention for Brazilian 2022 elections runoff between Lula and Bolsonaro
Voting intention for the second round of the 2022 Brazilian presidential elections if candidates are Lula and Bolsonaro as of August 2022
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Voting intention for 2022 presidential elections in Brazil, by age

Voting intention for 2022 presidential elections in Brazil, by age
Leading candidates in voting intention for the 2022 presidential elections in Brazil as of August 2022, by age group
Spotlight: digital campaign and advertising
6
- Brazil: reported political campaign links on social media 2022, by platform
- Traditional and digital political campaign spending in Brazil 2022, by position
- Largest political advertisers on Google in Brazil 2022
- Largest political advertisers on Google in Brazil 2022, by number of ads
- Brazil: sponsored Facebook and Instagram posts mentioning Lula and Bolsonaro 2022
- Brazil: spending on Facebook and Instagram posts mentioning Lula and Bolsonaro 2022
Spotlight: digital campaign and advertising
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Brazil: reported political campaign links on social media 2022, by platform

Brazil: reported political campaign links on social media 2022, by platform
Number of social media campaign links reported to the Supreme Electoral Court among political candidates in Brazil as of August 2022, by platform
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Traditional and digital political campaign spending in Brazil 2022, by position

Traditional and digital political campaign spending in Brazil 2022, by position
Traditional and digital political advertising spending in Brazil from August 16 to September 2, 2022, by political position (in million Brazilian reals)
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Largest political advertisers on Google in Brazil 2022

Largest political advertisers on Google in Brazil 2022
Leading political advertisers on Google in Brazil between January 1 and September 14, 2022 (in 1,000 Brazilian reals)
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Largest political advertisers on Google in Brazil 2022, by number of ads

Largest political advertisers on Google in Brazil 2022, by number of ads
Leading political advertisers on Google in Brazil between January 1 and September 14, 2022, by number of ads
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Brazil: sponsored Facebook and Instagram posts mentioning Lula and Bolsonaro 2022

Brazil: sponsored Facebook and Instagram posts mentioning Lula and Bolsonaro 2022
Number of sponsored Facebook and Instagram posts in Brazil mentioning Lula or Bolsonaro from June to August 2022 (in 1,000s)
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Brazil: spending on Facebook and Instagram posts mentioning Lula and Bolsonaro 2022

Brazil: spending on Facebook and Instagram posts mentioning Lula and Bolsonaro 2022
Spending on Facebook and Instagram posts in Brazil mentioning Lula or Bolsonaro from June to August 2022 (in 1,000 Brazilian reals)
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