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Advertising in Latin America

Statistics report on advertising in Latin America

This statistics report on the advertising industry in Latin America provides a regional overview of the sector before delving into details of media benchmarks and country comparisons. It also includes creativity and brand rankings.

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Table of contents

Overview

5
  • Premium Statistic Advertising spending in Latin America 2022-2026
  • Premium Statistic Annual change in advertising spending in Latin America 2022-2026
  • Premium Statistic Share of Latin America & the Caribbean in total ad spend worldwide 2014-2024
  • Premium Forecast Digital ad spend in Latin America & the Caribbean 2024, by region
  • Premium Statistic Revenues of selected agency holdings in Latin America 2018-2023

Media benchmarks

7
  • Premium Statistic Change in advertising spending in Latin America 2025, by type
  • Premium Statistic Annual change in TV ad spending in Latin America 2023-2024
  • Premium Statistic Annual change in outdoor ad spending in Latin America 2023-2024
  • Premium Statistic Annual change in audio ad spending in Latin America 2023-2024
  • Premium Statistic Annual change in print ad spending in Latin America 2023-2024
  • Premium Statistic Annual change in digital ad spending in Latin America 2023-2024
  • Premium Statistic Digital ad spend in selected markets in Latin America 2024, by device

Country comparison

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  • Premium Forecast Advertising spending in selected countries in Latin America & the Caribbean 2017-2030
  • Premium Statistic Change in ad spending in selected countries in Latin America 2025
  • Premium Forecast Digital video ad spend in Latin America & the Caribbean 2024, by country
  • Premium Forecast Search media ad spend in Latin America 2024, by country
  • Premium Statistic Digital retail media ad revenues in Latin America 2021-2028
  • Premium Statistic Programmatic ad spend in Latin America 2017-2030
  • Premium Forecast Mobile ad spending in selected countries in Latin America 2024
  • Premium Forecast Mobile ad spend growth in Latin America 2024, by country
  • Premium Forecast Digital ad spend per internet user in Latin America 2024, by country

Creative rankings

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  • Premium Statistic Most awarded Latin American countries at the Cannes Festival of Creativity 2024
  • Premium Statistic Most creative advertising markets worldwide 2025
  • Premium Statistic Most creative advertising markets in Latin America 2025
  • Premium Statistic Most effective advertising markets in Latin America 2025
  • Premium Statistic Most creative advertising campaigns in Latin America 2023

Brand rankings

4
  • Premium Statistic Most valuable brands in Latin America 2025
  • Premium Statistic Leading Latin American brands 2024, by Brand Strength Index
  • Premium Statistic Brand value in Latin America 2025, by sector
  • Premium Statistic Fastest-growing brands in Latin America 2023
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