In 2022, the Indian telecom sector spent around ** percent of its digital advertising budget on online video advertising, followed closely by social media ads. Online video advertising was identified as the upcoming advertising format across verticals often surpassing social media's share of digital ad spends. Compared to 2020, the telecom vertical increased its budget allocation for classifieds and other formats to *** percent.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
exchange4media. (February 1, 2023). Distribution of digital advertising expenditure in the telecommunications industry across India in 2022, by format [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/896033/india-share-of-telecom-digital-advertising-spend-by-format/
exchange4media. "Distribution of digital advertising expenditure in the telecommunications industry across India in 2022, by format." Chart. February 1, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/896033/india-share-of-telecom-digital-advertising-spend-by-format/
exchange4media. (2023). Distribution of digital advertising expenditure in the telecommunications industry across India in 2022, by format. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/896033/india-share-of-telecom-digital-advertising-spend-by-format/
exchange4media. "Distribution of Digital Advertising Expenditure in The Telecommunications Industry across India in 2022, by Format." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Feb 2023, /statistics/896033/india-share-of-telecom-digital-advertising-spend-by-format/
exchange4media, Distribution of digital advertising expenditure in the telecommunications industry across India in 2022, by format ÌÇÐÄÆƽâ°æ, /statistics/896033/india-share-of-telecom-digital-advertising-spend-by-format/ (last visited July 25, 2026)
Distribution of digital advertising expenditure in the telecommunications industry across India in 2022, by format [Graph], exchange4media, February 1, 2023. [Online]. Available: /statistics/896033/india-share-of-telecom-digital-advertising-spend-by-format/
