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Distribution of advertising expenditure in the banking, financial services and insurance industry across India in 2021, by channel

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Source

Release date

January 2022

Region

India

Survey time period

2021

Citation formats

Distribution of BFSI ad expenditure in India 2021, by channel

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 31, 2022
The banking, financial services and insurance industry in India spent the highest share of their 2021 advertising expenditure on television that accounted for ** percent. The sector's media spends seemed to have declined across the board with digital accounting for only ** percent, a drastic drop from the previous year.
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