In 2018, the share of traditional media in Indian advertising was about ** percent, while digital media had a share of ** percent. This was estimated to change to ** percent of traditional media's share and ** percent of digital media by 2021.
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Sony, & Dentsu Aegis Network. (January 6, 2019). Distribution of expenditure on traditional and digital media in the Indian advertising industry from 2016 to 2018 with a forecast until 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/894263/india-expenditure-share-of-the-advertising-industry-by-media-type/
Sony, und Dentsu Aegis Network. "Distribution of expenditure on traditional and digital media in the Indian advertising industry from 2016 to 2018 with a forecast until 2021." Chart. January 6, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/894263/india-expenditure-share-of-the-advertising-industry-by-media-type/
Sony, Dentsu Aegis Network. (2019). Distribution of expenditure on traditional and digital media in the Indian advertising industry from 2016 to 2018 with a forecast until 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/894263/india-expenditure-share-of-the-advertising-industry-by-media-type/
Sony, and Dentsu Aegis Network. "Distribution of Expenditure on Traditional and Digital Media in The Indian Advertising Industry from 2016 to 2018 with a Forecast until 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 6 Jan 2019, /statistics/894263/india-expenditure-share-of-the-advertising-industry-by-media-type/
Sony & Dentsu Aegis Network, Distribution of expenditure on traditional and digital media in the Indian advertising industry from 2016 to 2018 with a forecast until 2021 ÌÇÐÄÆƽâ°æ, /statistics/894263/india-expenditure-share-of-the-advertising-industry-by-media-type/ (last visited July 30, 2026)
Distribution of expenditure on traditional and digital media in the Indian advertising industry from 2016 to 2018 with a forecast until 2021 [Graph], Sony, & Dentsu Aegis Network, January 6, 2019. [Online]. Available: /statistics/894263/india-expenditure-share-of-the-advertising-industry-by-media-type/
