The source adds the following information: "Kantar renewed the classification of online advertising in the beginning of 2019. Therefore, those figures are not comparable with the figures from 2018."
Figures for years before 2024 come from previous reporting.
Citation formats
Advertising expenditure in Finland 2013-2024, by medium
In 2023, the total expenditure on media advertising in Finland amounted to *** billion euros, decreasing slightly from the previous year. Online media advertising made up ** percent of the advertising spending, while TV advertising accounted for **** ±è±ð°ù³¦±ð²Ô³Ù.Ìý
Around million euros was spent on online advertising in 2024, compared to *** million euros in 2012. Meanwhile, print media advertising declined dramatically between 2012 and 2024.
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Kantar TNS Finland. (January 1, 2025). Advertising expenditure in Finland from 2013 to 2024, by medium (in million euros) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/545583/annual-advertising-expenditure-in-finland-by-medium/
Kantar TNS Finland. "Advertising expenditure in Finland from 2013 to 2024, by medium (in million euros)." Chart. January 1, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/545583/annual-advertising-expenditure-in-finland-by-medium/
Kantar TNS Finland. (2025). Advertising expenditure in Finland from 2013 to 2024, by medium (in million euros). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/545583/annual-advertising-expenditure-in-finland-by-medium/
Kantar TNS Finland. "Advertising Expenditure in Finland from 2013 to 2024, by Medium (in Million Euros)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Jan 2025, /statistics/545583/annual-advertising-expenditure-in-finland-by-medium/
Kantar TNS Finland, Advertising expenditure in Finland from 2013 to 2024, by medium (in million euros) ÌÇÐÄÆƽâ°æ, /statistics/545583/annual-advertising-expenditure-in-finland-by-medium/ (last visited July 26, 2026)
Advertising expenditure in Finland from 2013 to 2024, by medium (in million euros) [Graph], Kantar TNS Finland, January 1, 2025. [Online]. Available: /statistics/545583/annual-advertising-expenditure-in-finland-by-medium/
