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Distribution of digital advertising expenditure in the automotive industry across India in 2024, by format

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Release date

February 2025

Region

India

Survey time period

2024

Supplementary notes

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Share of auto industry digital advertising expenditure in India 2024, by format

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 8, 2025

In 2024, the Indian auto industry dedicated ** percent of its digital advertising budget to both online video and paid search advertising. That year, the vertical decreased its ad spending on classifieds, while expenditure on display banners remained the same.

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