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Value of mobile digital ad expenditure in India in 2021, by format (in billion Indian rupees)

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Source

Release date

January 2022

Region

India

Survey time period

2021

Citation formats

Digital ad spend on mobile India 2021, by format

Published by ÌÇÐÄÆƽâ°æ Research Department, Dec 8, 2022
Digital advertising expenditure for mobile across India was heavily concentrated on social media followed closely by the online video format, each grossing over ** billion Indian rupees in 2021. During that year, advertising spending on paid search accounted for over ** percent of the overall digital advertising expenditure made within the mobile market.
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