The source adds the following information: "Kantar renewed the classification of online advertising in the beginning of 2019. Therefore, those figures are not comparable with the figures from 2018."
Figures for years 2013 to 2023 were previously published by the source.
In 2024, roughly *** million euros was spent on digital advertising in Finland. This was an increase of three percent from 2023. Over the past decade, online advertising grew significantly and more than doubled between 2013 and 2021. This type of advertising includes various online advertising methods such as display, instream and outstream video, mobile, native advertising, social media, and search engine marketing.
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Kantar TNS Finland. (January 1, 2025). Online advertising expenditure in Finland from 2013 to 2024 (in million euros) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/545667/digital-advertising-expenditure-in-finland/
Kantar TNS Finland. "Online advertising expenditure in Finland from 2013 to 2024 (in million euros)." Chart. January 1, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/545667/digital-advertising-expenditure-in-finland/
Kantar TNS Finland. (2025). Online advertising expenditure in Finland from 2013 to 2024 (in million euros). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/545667/digital-advertising-expenditure-in-finland/
Kantar TNS Finland. "Online Advertising Expenditure in Finland from 2013 to 2024 (in Million Euros)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Jan 2025, /statistics/545667/digital-advertising-expenditure-in-finland/
Kantar TNS Finland, Online advertising expenditure in Finland from 2013 to 2024 (in million euros) ÌÇÐÄÆƽâ°æ, /statistics/545667/digital-advertising-expenditure-in-finland/ (last visited July 26, 2026)
Online advertising expenditure in Finland from 2013 to 2024 (in million euros) [Graph], Kantar TNS Finland, January 1, 2025. [Online]. Available: /statistics/545667/digital-advertising-expenditure-in-finland/
