Social media accounted for the largest share of digital advertising expenditure across ad formats in India in 2020. Whereas, other ad formats including classifieds were just around **** percent in the country's digital advertising expenditure.
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Dentsu Aegis Network. (February 3, 2021). Distribution of expenditure in the digital advertising industry across India from 2016 to 2020, with estimates until 2022, by format [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/894663/india-expenditure-share-of-the-digital-advertising-industry-by-format/
Dentsu Aegis Network. "Distribution of expenditure in the digital advertising industry across India from 2016 to 2020, with estimates until 2022, by format." Chart. February 3, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/894663/india-expenditure-share-of-the-digital-advertising-industry-by-format/
Dentsu Aegis Network. (2021). Distribution of expenditure in the digital advertising industry across India from 2016 to 2020, with estimates until 2022, by format. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/894663/india-expenditure-share-of-the-digital-advertising-industry-by-format/
Dentsu Aegis Network. "Distribution of Expenditure in The Digital Advertising Industry across India from 2016 to 2020, with Estimates until 2022, by Format." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Feb 2021, /statistics/894663/india-expenditure-share-of-the-digital-advertising-industry-by-format/
Dentsu Aegis Network, Distribution of expenditure in the digital advertising industry across India from 2016 to 2020, with estimates until 2022, by format ÌÇÐÄÆƽâ°æ, /statistics/894663/india-expenditure-share-of-the-digital-advertising-industry-by-format/ (last visited August 01, 2026)
Distribution of expenditure in the digital advertising industry across India from 2016 to 2020, with estimates until 2022, by format [Graph], Dentsu Aegis Network, February 3, 2021. [Online]. Available: /statistics/894663/india-expenditure-share-of-the-digital-advertising-industry-by-format/
