Share of media agency professionals who agreed that their brand clients should be exploring new digital media channels in the United States and selected countries in Western Europe as of November 2022
Characteristic
Share of respondents
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The survey was conducted among:
- 203 respondents from France,
- 201 respondents from Germany,
- 200 respondents from the United Kingdom,
- 238 respondents from the United States.
Citation formats
Necessity of using new digital media in advertising worldwide 2022, by country
During a 2022 survey, ** percent of responding U.S. media agency professionals agreed that their brand clients should be exploring new digital media channels. The same was true for ** percent of respondents from Germany and ** percent of respondents from the United Kingdom.
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Criteo. (September 12, 2016). Share of media agency professionals who agreed that their brand clients should be exploring new digital media channels in the United States and selected countries in Western Europe as of November 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/693334/new-content-distribution-channels-north-america/
Criteo. "Share of media agency professionals who agreed that their brand clients should be exploring new digital media channels in the United States and selected countries in Western Europe as of November 2022." Chart. September 12, 2016. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/693334/new-content-distribution-channels-north-america/
Criteo. (2016). Share of media agency professionals who agreed that their brand clients should be exploring new digital media channels in the United States and selected countries in Western Europe as of November 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/693334/new-content-distribution-channels-north-america/
Criteo. "Share of Media Agency Professionals Who Agreed That Their Brand Clients Should Be Exploring New Digital Media Channels in The United States and Selected Countries in Western Europe as of November 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Sep 2016, /statistics/693334/new-content-distribution-channels-north-america/
Criteo, Share of media agency professionals who agreed that their brand clients should be exploring new digital media channels in the United States and selected countries in Western Europe as of November 2022 ÌÇÐÄÆƽâ°æ, /statistics/693334/new-content-distribution-channels-north-america/ (last visited July 31, 2026)
Share of media agency professionals who agreed that their brand clients should be exploring new digital media channels in the United States and selected countries in Western Europe as of November 2022 [Graph], Criteo, September 12, 2016. [Online]. Available: /statistics/693334/new-content-distribution-channels-north-america/
