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Age groups most often targeted with influencer marketing according to communications specialists worldwide as of October 2023

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Sources

Release date

April 2024

Region

Worldwide, United Kingdom

Survey time period

October 2023

Number of respondents

123 respondents

Special properties

communications specialists, located around the world but primarily (51 percent) in the UK

Citation formats

Age groups targeted by influencer marketing globally 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 19, 2024

According to the results of a survey conducted in October 2023 among communications specialist worldwide, people between 17 and 19 years-old were targeted with influencer marketing by ** percent of respondents. The most targeted age group was the 20-29-year-old consumers, targeted by ** percent of influencer marketing professionals.

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Topics

Influencer marketing worldwideSocial media advertising and marketing worldwideInstagram advertising and marketingContent marketingTikTok
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