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Leading indicators of media quality according to digital media professionals in the United States as of September 2023

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Source

Release date

December 2023

Region

United States

Survey time period

September 2023

Number of respondents

262 respondents

Special properties

among digital media professionals using programmatic advertising

Citation formats

Leading digital media quality indicators in the U.S. 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 20, 2024
During a 2023 survey, ** percent of responding digital media professionals said that their organizations would be prioritizing attention as an indicator of media quality while selling digital advertising. Eight in ** interviewees named brand risk mitigation in this context.
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Digital advertising formats in the U.S.GoogleFacebookDigital advertising in the U.S.Digital advertising in North America
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per month, billed annually 1
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