among performance-based marketers from a mix of small to large advertisers and working at both brands and agencies who manage performance advertising campaigns on digital platforms and run paid
campaigns on social media
Supplementary notes
The source does not provide a survey date. The date provided is the publication date. The source does not provide information about the type of survey used. Multiple answers were permitted.
Citation formats
Ways of combating diminishing returns in social media advertising in the U.S. 2025
During a 2025 survey, ** percent of responding performance marketers from the United States stated that testing new ad formats was one of the ways they tried combating diminishing returns in social media advertising. Nearly half said that they shifted budgets between high-performing and low-performing campaigns for the same reason.
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MarketingCharts. (April 28, 2025). Methods of combating diminishing returns in social media advertising according to performance marketers in the United States as of April 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1611610/returns-social-media-advertising-usa/
MarketingCharts. "Methods of combating diminishing returns in social media advertising according to performance marketers in the United States as of April 2025." Chart. April 28, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1611610/returns-social-media-advertising-usa/
MarketingCharts. (2025). Methods of combating diminishing returns in social media advertising according to performance marketers in the United States as of April 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1611610/returns-social-media-advertising-usa/
MarketingCharts. "Methods of Combating Diminishing Returns in Social Media Advertising According to Performance Marketers in The United States as of April 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Apr 2025, /statistics/1611610/returns-social-media-advertising-usa/
MarketingCharts, Methods of combating diminishing returns in social media advertising according to performance marketers in the United States as of April 2025 ÌÇÐÄÆƽâ°æ, /statistics/1611610/returns-social-media-advertising-usa/ (last visited July 26, 2026)
Methods of combating diminishing returns in social media advertising according to performance marketers in the United States as of April 2025 [Graph], MarketingCharts, April 28, 2025. [Online]. Available: /statistics/1611610/returns-social-media-advertising-usa/
