During a 2023 survey, ** percent of responding digital media professionals working at publishers said that their organization would be prioritizing attention as an indicator of media quality while selling digital advertising. Two in interviewees named brand risk mitigation in this context.
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Integral Ad Science. (December 31, 2023). Leading indicators of media quality according to digital media suppliers in the United States as of September 2023 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 02, 2026, from /statistics/378433/online-media-quality-indicators-most-important-to-media-suppliers-usa/
Integral Ad Science. "Leading indicators of media quality according to digital media suppliers in the United States as of September 2023." Chart. December 31, 2023. ÌÇÐÄÆÆ½â°æ. Accessed August 02, 2026. /statistics/378433/online-media-quality-indicators-most-important-to-media-suppliers-usa/
Integral Ad Science. (2023). Leading indicators of media quality according to digital media suppliers in the United States as of September 2023. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 02, 2026. /statistics/378433/online-media-quality-indicators-most-important-to-media-suppliers-usa/
Integral Ad Science. "Leading Indicators of Media Quality According to Digital Media Suppliers in The United States as of September 2023." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 31 Dec 2023, /statistics/378433/online-media-quality-indicators-most-important-to-media-suppliers-usa/
Integral Ad Science, Leading indicators of media quality according to digital media suppliers in the United States as of September 2023 ÌÇÐÄÆÆ½â°æ, /statistics/378433/online-media-quality-indicators-most-important-to-media-suppliers-usa/ (last visited August 02, 2026)
Leading indicators of media quality according to digital media suppliers in the United States as of September 2023 [Graph], Integral Ad Science, December 31, 2023. [Online]. Available: /statistics/378433/online-media-quality-indicators-most-important-to-media-suppliers-usa/