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Share of organic vs. paid interactions among brands on Instagram in Spain in 2021 and 2022

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Sources

In cooperation with
Release date

May 2023

Region

Spain

Survey time period

2021 and 2022

Special properties

among 910 relevant brands active on social media

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Share of organic vs. paid interactions among brands on Instagram in Spain 2021-2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 30, 2023
According to data extracted from brands active on social media in Spain, ** percent of their interactions on Instagram in 2022 were organic, while ** percent were paid. This marked a slight decrease from the share of organic likes a year prior, which amounted to ** percent.
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