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Digital advertising platforms used by small and medium-sized businesses (SMBs) in the United States as of October 2024

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Source

Release date

March 2025

Region

United States

Survey time period

September 21 to October 6, 2024

Number of respondents

1,500 respondents

Special properties

among leaders of businesses with fewer than 500 full-time employees who are involved in making decisions that affect their entire business; must say at least physical goods online using platforms like ecommerce websites or online marketplaces

Method of interview

Online survey

Citation formats

Digital ad platforms used by SMBs in the U.S. 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 8, 2025

During a 2024 survey, ** percent of responding small and medium-sized businesses (SMBs) from the United States who sold goods online and advertised online said they used Facebook for paid digital advertising. Other social networks, such as Instagram, TikTok, Twitter, LinkedIn, or Pinterest were also popular. SMBs also advertised in search engines (Google, Bing, DuckDuckGo) as well as on digital retail media (e.g. Amazon or Etsy).

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