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Impact on advertisement budgets of brands and agencies due to the COVID-19 pandemic in Vietnam as of November 2020

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Source

Release date

December 2020

Region

Vietnam

Survey time period

November 2020

Number of respondents

172 respondents

Special properties

among enterprises nationwide

Supplementary notes

Original question: “How does COVID-19 impacted your advertising budget? / How does COVID-19 impacted your client advertisement budget? / What is applicable to you as to the advertisement increase / decrease compared with pre COVID-19 timing?."

Citation formats

COVID-19 impact on advertisement budgets of brands and agencies in Vietnam 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Dec 10, 2020
As surveyed in November 2020 in Vietnam, ** percent of responding agencies stated that their advertisement budgets decreased drastically due to the COVID-19 pandemic. By comparison, ** percent of the surveyed brands shared the same opinion, while ** percent of responding brands believed that there was no change to their advertisement budgets despite the pandemic.
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