As of December 2023, around ** percent of marketers at agencies and consumer product manufacturers in the United States stated that retail media largely aligns with other digital advertising channels within their organization, but there are occasional discrepancies in messaging or strategy. Approximately ** percent said it sometimes aligns with other channels, with notable gaps in coordination.
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Path to Purchase Institute, & Skai. (February 7, 2024). Integration of retail media with other digital advertising channels according to marketers in the United States as of December 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1473353/retail-media-integration-digital-advertising-channels-usa/
Path to Purchase Institute, und Skai. "Integration of retail media with other digital advertising channels according to marketers in the United States as of December 2023." Chart. February 7, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1473353/retail-media-integration-digital-advertising-channels-usa/
Path to Purchase Institute, Skai. (2024). Integration of retail media with other digital advertising channels according to marketers in the United States as of December 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1473353/retail-media-integration-digital-advertising-channels-usa/
Path to Purchase Institute, and Skai. "Integration of Retail Media with Other Digital Advertising Channels According to Marketers in The United States as of December 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Feb 2024, /statistics/1473353/retail-media-integration-digital-advertising-channels-usa/
Path to Purchase Institute & Skai, Integration of retail media with other digital advertising channels according to marketers in the United States as of December 2023 ÌÇÐÄÆƽâ°æ, /statistics/1473353/retail-media-integration-digital-advertising-channels-usa/ (last visited July 28, 2026)
Integration of retail media with other digital advertising channels according to marketers in the United States as of December 2023 [Graph], Path to Purchase Institute, & Skai, February 7, 2024. [Online]. Available: /statistics/1473353/retail-media-integration-digital-advertising-channels-usa/
