A. Guttmann
Research Lead covering media
Digital retail media advertising in Europe - statistics & facts
Over the last few years, many retailers have discovered the possibility of monetizing their e-commerce platforms as advertising media. Ad revenue generated in this manner helps companies soften the blow dealt to their financial results by inflation and lower consumer spending. While digital retail media in the United States is already an established sector of the digital ad industry, the European market is still in its infancy.
