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The performance segment of the interactive advertising market in Russia grew by percent in 2025 compared to the previous year. The fastest-growing category was online retail media, whose spending increased by ***percent. Classified ads recorded a ** percent increase.
In 2025, Russian advertisers spent around *** billion Russian rubles on advertising on online services. Moreover, the expenditure on digital press amounted to nearly **** billion Russian rubles. In general, online advertising spend in Central and Eastern Europe was significantly lower compared to North America, Asia-Pacific, and Western Europe.Â
In 2025, programmatic ad spending in Russia stood at about *** billion U.S. dollars, with projections suggesting it could approach *** billion dollars by 2030. This makes Russia the leading programmatic advertising market in Central and Eastern Europe and highlights its strong position in data‑driven digital media.Â
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Overview
Television advertising
Digital advertising
Radio advertising
Out-of-home advertising
Press advertising
Consumer attitudes
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
