Meta and TikTok include paid advertising only, exclude payments to influencers or other creators to produce sponsored content, and include branded content amplified as paid media.Â
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Time spent with digital platforms vs. share of digital ad spend U.S. 2024
In 2024, Meta captured a **** percent share of digital ad spending in the United States, while U.S. adults spent *** percent of their digital media time on Meta's platforms. Despite American adults devoting *** percent of their digital media time to Netflix — slightly less than the share allotted to Meta — the streaming giant's share of digital ad spending was lower than that of all other examined platforms.Â
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eMarketer. (August 12, 2024). Share of time spent per day with digital by adults vs. share of digital ad spending in the United States in 2024, by platform [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/1494204/time-spent-ad-spend-digital-platforms-us/
eMarketer. "Share of time spent per day with digital by adults vs. share of digital ad spending in the United States in 2024, by platform ." Chart. August 12, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/1494204/time-spent-ad-spend-digital-platforms-us/
eMarketer. (2024). Share of time spent per day with digital by adults vs. share of digital ad spending in the United States in 2024, by platform . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/1494204/time-spent-ad-spend-digital-platforms-us/
eMarketer. "Share of Time Spent per Day with Digital by Adults Vs. Share of Digital Ad Spending in The United States in 2024, by Platform ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Aug 2024, /statistics/1494204/time-spent-ad-spend-digital-platforms-us/
eMarketer, Share of time spent per day with digital by adults vs. share of digital ad spending in the United States in 2024, by platform ÌÇÐÄÆƽâ°æ, /statistics/1494204/time-spent-ad-spend-digital-platforms-us/ (last visited July 16, 2026)
Share of time spent per day with digital by adults vs. share of digital ad spending in the United States in 2024, by platform [Graph], eMarketer, August 12, 2024. [Online]. Available: /statistics/1494204/time-spent-ad-spend-digital-platforms-us/
