among performance-based marketers from a mix of small to large advertisers and working at both brands and agencies who manage performance advertising campaigns on digital platforms and run paid campaigns on social media
Supplementary notes
The source does not provide a survey date. The date provided is the publication date. The source does not provide information about the type of survey used. Multiple answers were permitted.
Citation formats
Reasons for diminishing returns in social media advertising in the U.S. 2025
During a 2025 survey, ** percent of responding performance marketers from the United States stated that saturation in target audience is one of the reasons for diminishing returns in social media advertising. Another ** percent said rising ad costs were a reason for the declining ROI.
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Taboola. (April 28, 2025). Reasons for diminishing returns in social media advertising according to performance marketers in the United States as of April 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1611626/reasons-decrease-roi-social-media-advertising-usa/
Taboola. "Reasons for diminishing returns in social media advertising according to performance marketers in the United States as of April 2025." Chart. April 28, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1611626/reasons-decrease-roi-social-media-advertising-usa/
Taboola. (2025). Reasons for diminishing returns in social media advertising according to performance marketers in the United States as of April 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1611626/reasons-decrease-roi-social-media-advertising-usa/
Taboola. "Reasons for Diminishing Returns in Social Media Advertising According to Performance Marketers in The United States as of April 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Apr 2025, /statistics/1611626/reasons-decrease-roi-social-media-advertising-usa/
Taboola, Reasons for diminishing returns in social media advertising according to performance marketers in the United States as of April 2025 ÌÇÐÄÆƽâ°æ, /statistics/1611626/reasons-decrease-roi-social-media-advertising-usa/ (last visited July 15, 2026)
Reasons for diminishing returns in social media advertising according to performance marketers in the United States as of April 2025 [Graph], Taboola, April 28, 2025. [Online]. Available: /statistics/1611626/reasons-decrease-roi-social-media-advertising-usa/
