The retail sector in India emerged as the leading spender on social media advertising, allocating ** percent of its overall advertising expenditure to the digital ad format. Government ad spending on social media was the next highest that year, with an ad spend share of ** percent.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Slideshare. (February 3, 2025). Share of ad spend on social media in India in 2024, by leading sector [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 14, 2026, from /statistics/1411686/india-social-media-ad-spender-share-by-sector/
Slideshare. "Share of ad spend on social media in India in 2024, by leading sector." Chart. February 3, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 14, 2026. /statistics/1411686/india-social-media-ad-spender-share-by-sector/
Slideshare. (2025). Share of ad spend on social media in India in 2024, by leading sector. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 14, 2026. /statistics/1411686/india-social-media-ad-spender-share-by-sector/
Slideshare. "Share of Ad Spend on Social Media in India in 2024, by Leading Sector." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 3 Feb 2025, /statistics/1411686/india-social-media-ad-spender-share-by-sector/
Slideshare, Share of ad spend on social media in India in 2024, by leading sector ÌÇÐÄÆƽâ°æ, /statistics/1411686/india-social-media-ad-spender-share-by-sector/ (last visited July 14, 2026)
Share of ad spend on social media in India in 2024, by leading sector [Graph], Slideshare, February 3, 2025. [Online]. Available: /statistics/1411686/india-social-media-ad-spender-share-by-sector/
