Key insights
- Internet services ad spending in Russia
- bn RUB

Detailed statistics
Advertising spending in Russia 2000-2025, by medium
- Russia's rank among fastest-growing digital ad markets worldwide
- th

Detailed statistics
Fastest growing digital ad markets worldwide 2025
- Mobile share in digital ad spending in Russia
- %

Detailed statistics
Mobile and desktop advertising spending share in CEE 2024, by country
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Current statistics on this topic
Recommended statistics
Global market overview
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Largest social media advertising markets worldwide 2023

Largest social media advertising markets worldwide 2023
Leading markets worldwide in 2023, by social media advertising spending (in million U.S. dollars)
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Largest digital advertising markets in Europe 2024

Largest digital advertising markets in Europe 2024
Digital advertising spending in Europe in 2024, by country (in million euros)
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Largest digital audio ad markets in Europe 2023

Largest digital audio ad markets in Europe 2023
Leading digital audio advertising markets in Europe in 2023, by spending (in million euros)
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Digital advertising spending in CEE 2017-2030

Digital advertising spending in CEE 2017-2030
Digital advertising spending in Central and Eastern Europe (CEE) from 2017 to 2030 (in billion U.S. dollars)
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Mobile and desktop advertising spending share in CEE 2024, by country

Mobile and desktop advertising spending share in CEE 2024, by country
Mobile and desktop share of the digital advertising spending in Central and Eastern Europe (CEE) in 2024, by country
Russian market overview
9
- Internet services advertising spending in Russia 2022-2025
- Digital advertising market growth in Russia 2002-2025
- Interactive advertising expenditure in Russia 2022-2023, by segment
- Interactive advertising market growth in Russia 2025 by segment
- Online advertising and marketing revenue in Russia 2023, by segment
- Digital advertising spending share Russia 2024, by industry
- Digital advertising spending share in Russia 2018-2029, by device
- Programmatic digital advertising spending share in Russia 2020-2030
- Programmatic ad spend in Russia 2017-2030
Russian market overview
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Internet services advertising spending in Russia 2022-2025

Internet services advertising spending in Russia 2022-2025
Internet services advertising expenditure in Russia from 2022 to 2025 (in billion Russian rubles)
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Digital advertising market growth in Russia 2002-2025

Digital advertising market growth in Russia 2002-2025
Year-over-year growth rate of digital advertising spending in Russia from 2002 to 2025
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Interactive advertising expenditure in Russia 2022-2023, by segment

Interactive advertising expenditure in Russia 2022-2023, by segment
Interactive advertising expenditure in Russia from 2022 to 2023, by segment (in billion Russian rubles)
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Interactive advertising market growth in Russia 2025 by segment

Interactive advertising market growth in Russia 2025 by segment
Year-over-year growth rate of interactive advertising expenditure in Russia in 2025, by selected segment
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Online advertising and marketing revenue in Russia 2023, by segment

Online advertising and marketing revenue in Russia 2023, by segment
Digital advertising and marketing revenue in Russia in 2023, by major segment (in billion Russian rubles)
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Digital advertising spending share Russia 2024, by industry

Digital advertising spending share Russia 2024, by industry
Share of digital advertising spending in Russia in 2024, by industry
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Digital advertising spending share in Russia 2018-2029, by device

Digital advertising spending share in Russia 2018-2029, by device
Distribution of digital advertising spending in Russia from 2018 to 2029, by device
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Programmatic digital advertising spending share in Russia 2020-2030

Programmatic digital advertising spending share in Russia 2020-2030
Share of programmatic and non-programmatic digital advertising in Russia from 2020 to 2030
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Programmatic ad spend in Russia 2017-2030

Programmatic ad spend in Russia 2017-2030
Programmatic advertising spending in Russia from 2017 to 2030 (in billion U.S. dollars)
Display advertising
5
- Display advertising revenue in Russia 2013-2023
- Revenue in the digital video advertising segment in Russia 2017-2031
- Ad spending of the digital banner advertising industry in Russia 2017-2031
- Native advertising share in Russia 2023, by format
- Native advertising share in Russia 2023, by product category
Display advertising
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Display advertising revenue in Russia 2013-2023

Display advertising revenue in Russia 2013-2023
Revenue from display advertising in Russia from 2013 to 2023 (in billion Russian rubles)
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Revenue in the digital video advertising segment in Russia 2017-2031

Revenue in the digital video advertising segment in Russia 2017-2031
Revenue in the digital video advertising segment in Russia from 2017 to 2031 (in million U.S. dollars)
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Ad spending of the digital banner advertising industry in Russia 2017-2031

Ad spending of the digital banner advertising industry in Russia 2017-2031
Ad spending of the digital banner advertising industry in Russia from 2017 to 2031 (in million U.S. dollars)
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Native advertising share in Russia 2023, by format

Native advertising share in Russia 2023, by format
Distribution of native digital advertisements in Russia in 2023, by format
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Native advertising share in Russia 2023, by product category

Native advertising share in Russia 2023, by product category
Distribution of native digital advertisements in Russia in October 2023, by product category
Social media advertising
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Social media advertising spending in Russia 2017-2031

Social media advertising spending in Russia 2017-2031
Social media advertising spending in Russia from 2017 to 2031 (in million U.S. dollars)
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Influencer advertising spending in Russia 2017-2030

Influencer advertising spending in Russia 2017-2030
Influencer advertising spending in Russia from 2017 to 2030 (in million U.S. dollars)
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User reach of Snapchat, X, and TikTok ads in Russia 2025

User reach of Snapchat, X, and TikTok ads in Russia 2025
User volume reached by advertisements on Snapchat, X, and TikTok in Russia as of January 2025 (in millions)
Other formats
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Revenue from social media and content marketing in Russia 2018-2023

Revenue from social media and content marketing in Russia 2018-2023
Net revenue from content marketing in Russia from 2018 to 2023 (in billion Russian rubles)
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Revenue in the search advertising segment in Russia 2017-2030

Revenue in the search advertising segment in Russia 2017-2030
Revenue in the search advertising segment in Russia from 2017 to 2030 (in billion U.S. dollars)
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Digital classifieds advertisement spending in Russia 2020-2030

Digital classifieds advertisement spending in Russia 2020-2030
Digital classifieds spending in Russia from 2020 to 2030, by segment (in million U.S. dollars)
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Reach of digital audio ads in Russia 2019-2029, by segment

Reach of digital audio ads in Russia 2019-2029, by segment
Digital audio advertising reach in Russia from 2019 to 2029, by segment (in million users)
Advertisers & platforms
5
Advertisers & platforms
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Leading online advertisers in Russia 2024, by budget

Leading online advertisers in Russia 2024, by budget
Leading internet advertisers in Russia in 2024, by spending (in million Russian rubles)
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Digital non-media agency ranking in Russia 2023

Digital non-media agency ranking in Russia 2023
Leading digital non-media agencies in Russia in 2023, by score (in points)
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Most popular video ad networks in Russia 2025, by usage

Most popular video ad networks in Russia 2025, by usage
Leading video advertising networks in Russia in May 2025, by share of user companies
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Most popular demand-side platforms in Russia 2025, by usage share

Most popular demand-side platforms in Russia 2025, by usage share
Leading demand-side platforms (DSPs) for programmatic advertising buying in Russia in May 2025, by share of user companies
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Yandex's search and portal segment revenue 2020-2024

Yandex's search and portal segment revenue 2020-2024
Revenue of Yandex's search and portal segment from 2020 to 2024 (in billion Russian rubles)
Consumer behavior
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People comfortable with ads for free content in selected countries worldwide 2025

People comfortable with ads for free content in selected countries worldwide 2025
Share of people who are comfortable with ads for free content in 53 countries & territories worldwide, as of January 2025
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Adblocking: penetration rate 2023, by country & device

Adblocking: penetration rate 2023, by country & device
Adblocking penetration rate in selected countries/territories worldwide in 2nd quarter 2023, by device
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Attitudes towards online advertising in Russia 2023

Attitudes towards online advertising in Russia 2023
Attitudes towards online advertising in Russia as of March 2023
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Digital advertising touchpoints in Russia 2023

Digital advertising touchpoints in Russia 2023
Digital advertising touchpoints in Russia as of March 2023
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