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Distribution of online display advertising in France from 2021 to 2024, by purchase method

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Release date

February 2025

Region

France

Survey time period

2021 to 2024

Citation formats

Digital display advertising distribution in France 2021-2024, by purchase method

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 16, 2025

In 2023, programmatic buying accounted for nearly two-thirds (or ** percent) of overall display advertising spending in France. A year earlier, the corresponding share stood at the same percent.

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Digital advertising in EuropeAdvertising in EuropeDigital advertising in the NordicsDigital advertising in the UKDigital advertising in CEE
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