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Average earned media value (EMV) of influence marketing campaigns in 2016, by advertiser category (in U.S. dollars)

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Sources

Release date

February 2017

Region

United States

Survey time period

2016

Special properties

earned media value for every 1 U.S. dollar of paid media spent on Rhytm One influencer marketing campaigns across 14 advertsiers categories; broader industry metrics may vary

Citation formats

Influencer marketing campaign average EMV 2016, by category

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 21, 2017
The statistic presents information on the average earned media value (EMV) received after implementing influence marketing in 2016, broken down by advertiser category. It was found that owing to influence marketing programs, marketers in the CPG food vertical received on average U.S. dollars of value for every dollar they spent on paid media. The full year average for all industries amounted to U.S. dollars.
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