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Level of adoption of account-based marketing (ABM) among B2B marketers worldwide as of September 2019

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Sources

Release date

October 2019

Region

United States

Survey time period

September 2019

Number of respondents

255 respondents

Special properties

B2B marketing leaders

Citation formats

B2B account-based marketing adoption level worldwide 2019

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 15, 2020
During a September 2019 survey conducted among B2B marketing professionals worldwide, it was found that ** percent of respondents said that they were already using an account-based marketing (ABM) as part of their strategy. ABM is based on a focused and joined approach to specific client accounts of marketing and sales departments which allows to see the entire customer journey and personalize their experience.
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Topics

B2B advertising & marketing in the United States Trade show and event marketingContent marketingE-commerce in the United StatesB2B e-commerce in the United States
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