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Most used tools to execute personalization according to marketing professionals in the United States as of March 2020

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Sources

Release date

April 2020

Region

United States

Survey time period

February 20 to March 27, 2020

Number of respondents

187 respondents

Special properties

showing top 10 most selected options

Method of interview

Online survey

Supplementary notes

88 percent of respondents were located in the United States.
Question: What tools are you using to execute personalization across your own digital channels?
Multiple answers were possible.

Citation formats

Personalization tools used by marketers in the U.S. 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 24, 2021
In a survey concluded in March 2020, among marketers in the United States, respondents were asked about the type of tools they used to execute personalization across their channels. According to the findings, ** percent of survey participants were using e-mail marketing solutions and the same share used an A/B testing tool. Some ** percent of marketers indicated using a customer data platform (CDP).
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* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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For single users
$199 USD
per month, billed annually 1
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For teams of up to 99 users
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