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Share of B2B professionals who believed that personalizing content on their website increased their company's revenue worldwide as of March 2020

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Sources

Release date

June 2020

Region

Worldwide

Survey time period

March 2020

Number of respondents

600 respondents

Special properties

among IT, e-commerce and marketing professionals at B2B organizations

Citation formats

Share of global B2B professionals attributing revenue growth to personalization 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Feb 22, 2021
In a survey conducted in March 2020 among global B2B professionals it was found that the staggering majority believed that personalization efforts on their websites paid off in revenue growth - some ** percent of respondents said that was the case. The remaining percent of the survey participants thought the opposite.
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