The market size is based on the following types of software: marketing automation (MA), customer relationship management (CRM), and customer data platforms (CDPs).
100 Japanese yen equal 0.68 U.S. dollars or 0.58 euros as of September 2025.
The digital marketing software market in Japan was valued at about *** billion Japanese yen in 2025. Based on the expectation that further utilization of generative artificial intelligence (AI) and databases would transform digital marketing software from an efficiency tool into a strategic asset, it was expected that the market would grow further and reach a value of billion yen by 2028.
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Yano Research. (August 28, 2025). Sales value of the digital marketing software market in Japan from 2024 to 2025 with a forecast until 2028 (in billion Japanese yen) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1299551/japan-digital-marketing-tools-market-size/
Yano Research. "Sales value of the digital marketing software market in Japan from 2024 to 2025 with a forecast until 2028 (in billion Japanese yen)." Chart. August 28, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1299551/japan-digital-marketing-tools-market-size/
Yano Research. (2025). Sales value of the digital marketing software market in Japan from 2024 to 2025 with a forecast until 2028 (in billion Japanese yen). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1299551/japan-digital-marketing-tools-market-size/
Yano Research. "Sales Value of The Digital Marketing Software Market in Japan from 2024 to 2025 with a Forecast until 2028 (in Billion Japanese Yen)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Aug 2025, /statistics/1299551/japan-digital-marketing-tools-market-size/
Yano Research, Sales value of the digital marketing software market in Japan from 2024 to 2025 with a forecast until 2028 (in billion Japanese yen) ÌÇÐÄÆƽâ°æ, /statistics/1299551/japan-digital-marketing-tools-market-size/ (last visited July 24, 2026)
Sales value of the digital marketing software market in Japan from 2024 to 2025 with a forecast until 2028 (in billion Japanese yen) [Graph], Yano Research, August 28, 2025. [Online]. Available: /statistics/1299551/japan-digital-marketing-tools-market-size/
