Influencers are defined as content creators who have 5,000 followers or more and earn money from social media. Creators post about the activities they engage with at least once per month and have the goal of growing their online presence.
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Hourly rate for content creators and influencers 2022, by market
According to a survey of content creators conducted in May 2022 in nine global markets, influencers had a higher hourly rate compared to content creators. Influencers in the United Kingdom earned an hourly rate of almost 150 U.S. dollars, approximately 30 percent more than content creators. Creators in the UK were estimated to have an hourly rate of 113.19 U.S. dollars, while content creators in Japan saw an hourly rate of around 40 U.S. dollars. Content creators in Brazil were reported to have an hourly rate of 27 U.S. dollars, while the country's influencers were estimated to have an hourly rate of 35 U.S. dollars.
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Adobe. (August 25, 2022). Hourly rate of content creators and influencers as of May 2022, by country (in U.S dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1279834/content-creators-influencers-hourly-rate-by-market/
Adobe. "Hourly rate of content creators and influencers as of May 2022, by country (in U.S dollars)." Chart. August 25, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1279834/content-creators-influencers-hourly-rate-by-market/
Adobe. (2022). Hourly rate of content creators and influencers as of May 2022, by country (in U.S dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1279834/content-creators-influencers-hourly-rate-by-market/
Adobe. "Hourly Rate of Content Creators and Influencers as of May 2022, by Country (in U.S Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 25 Aug 2022, /statistics/1279834/content-creators-influencers-hourly-rate-by-market/
Adobe, Hourly rate of content creators and influencers as of May 2022, by country (in U.S dollars) ÌÇÐÄÆƽâ°æ, /statistics/1279834/content-creators-influencers-hourly-rate-by-market/ (last visited July 27, 2026)
Hourly rate of content creators and influencers as of May 2022, by country (in U.S dollars) [Graph], Adobe, August 25, 2022. [Online]. Available: /statistics/1279834/content-creators-influencers-hourly-rate-by-market/
