earned media value for every 1 U.S. dollar of paid media spent on Rhytm One influencer marketing campaigns across 14 advertsiers categories; broader industry metrics may vary
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Influencer marketing campaign average EMV 2016-2018
In 2018 it was calculated that advertisers received on average **** U.S. dollars of value for every dollar they spent on influencer campaigns that year. While still quite impressive, the EMV decreased, compared to previous year, by close to **** dollars.
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GlobeNewswire. (May 9, 2019). Average earned media value (EMV) of influencer marketing campaigns from 2016 to 2018 (in U.S. dollars) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/873417/influencer-marketing-emv/
GlobeNewswire. "Average earned media value (EMV) of influencer marketing campaigns from 2016 to 2018 (in U.S. dollars)." Chart. May 9, 2019. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/873417/influencer-marketing-emv/
GlobeNewswire. (2019). Average earned media value (EMV) of influencer marketing campaigns from 2016 to 2018 (in U.S. dollars). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/873417/influencer-marketing-emv/
GlobeNewswire. "Average Earned Media Value (Emv) of Influencer Marketing Campaigns from 2016 to 2018 (in U.S. Dollars)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 May 2019, /statistics/873417/influencer-marketing-emv/
GlobeNewswire, Average earned media value (EMV) of influencer marketing campaigns from 2016 to 2018 (in U.S. dollars) ÌÇÐÄÆƽâ°æ, /statistics/873417/influencer-marketing-emv/ (last visited July 22, 2026)
Average earned media value (EMV) of influencer marketing campaigns from 2016 to 2018 (in U.S. dollars) [Graph], GlobeNewswire, May 9, 2019. [Online]. Available: /statistics/873417/influencer-marketing-emv/
