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Leading cases for use of personalization according to marketers in the United States and the United Kingdom as of February 2020

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Sources

Release date

May 2020

Region

United Kingdom, United States

Survey time period

February 19 to 21, 2020

Number of respondents

404*

Method of interview

Online survey

Supplementary notes

*302 respondents from the U.S. and 102 respondents from the UK
Question: For every dollar that you spend on personalization, how many dollars do you get back in ROI?

Citation formats

Most used cases of personalization experiences by marketers U.S. and UK 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, May 26, 2020
In a *** survey, marketers from the U.S and the UK were asked about the cases they were aiming to solve with the use of personalization. The results show that ** percent of marketing respondents used personalization to recommend products to purchase. Also ** percent said they were using personalization in predictive customer service.
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Marketing personalization worldwideContent marketingData usage in marketing and advertisingArtificial intelligence (AI) use in marketing Marketing worldwide
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
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  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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