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Leading roadblocks to achieving email marketing's goals according to marketers in English-speaking markets worldwide as of January 2025

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Source

Release date

June 2025

Region

Worldwide

Survey time period

December 30, 2024, to January 16, 2025

Number of respondents

692*

Special properties

among marketing professionals

Supplementary notes

* Among respondents in Australia, Canada, Ireland, the United Kingdom, and the United States; the source does not specify the number of respondents per country.

The source does not specify the survey type.

Citation formats

Leading roadblocks to achieving email marketing's goals worldwide 2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 17, 2025

As of early 2025, approximately ** percent of marketing professionals surveyed in Australia, Canada, Ireland, the United Kingdom, and the United States said the difficulty in measuring and/or proving return on investment (ROI) was a roadblock to achieving email marketing's goals. Low engagement rates and inadequate personnel dedicated to email marketing followed, mentioned by ** and ** percent of participants, respectively. According to the same study, Mailchimp, Salesforce Marketing Cloud, and Hubspot ranked among the email service providers (ESPs) most used by marketers in English-speaking countries worldwide.

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E-mail marketing worldwideContent marketingE-mail usage in the United StatesMarketing personalization worldwideDigital advertising worldwide
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