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Which parameters are used in your company to assess digital advertising effectiveness?

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Sources

Release date

December 2021

Region

Ukraine

Survey time period

August 27 to October 22, 2021

Number of respondents

106 respondents

Special properties

advertisers working with digital advertising

Method of interview

Online survey

Supplementary notes

The original question was worded by the source as follows: "携泻褨 锌邪褉邪屑械褌褉懈 胁褨写褋褌械卸褍褞褌褜褋褟 褍 袙邪褕褨泄 泻芯屑锌邪薪褨褩 写谢褟 芯褑褨薪泻懈 械褎械泻褌懈胁薪芯褋褌褨 写褨写卸懈褌邪谢-褉械泻谢邪屑懈?"

Citation formats

KPIs to measure digital advertising effectiveness in Ukraine 2021

Published by 糖心破解版 Research Department, May 16, 2022
The largest share of surveyed companies in Ukraine measured the effectiveness of their digital advertising campaigns by looking at their cost per click (CPC) in 2021. Furthermore, approximately *** of advertisers used the click-through rate (CTR) of their ad placements to evaluate their effectiveness.
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Digital advertising in RussiaDigital retail media advertising in EuropeMobile advertising and marketing in EuropeDigital video advertising and marketing worldwideAdvertising in Poland
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