Share of users in Europe, the Middle East, and Africa who prefer encountering online advertising on selected mobile app categories as of 2nd quarter 2022
Characteristic
Share of respondnets
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According to a survey of app users in Europe, the Middle East, and Africa (EMEA) conducted during the second quarter of 2022, ** percent of respondents indicated they preferred encountering ads while browsing their email apps, while ** percent of respondents indicated chat apps. By comparison, around eight in ** respondents preferred in-game ads, while less than *** in ** respondents reported a preference for ads displayed in healthcare apps.
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Digital Turbine. (June 7, 2022). Share of users in Europe, the Middle East, and Africa who prefer encountering online advertising on selected mobile app categories as of 2nd quarter 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1347051/emea-users-preferred-apps-for-ads-by-category/
Digital Turbine. "Share of users in Europe, the Middle East, and Africa who prefer encountering online advertising on selected mobile app categories as of 2nd quarter 2022." Chart. June 7, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1347051/emea-users-preferred-apps-for-ads-by-category/
Digital Turbine. (2022). Share of users in Europe, the Middle East, and Africa who prefer encountering online advertising on selected mobile app categories as of 2nd quarter 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1347051/emea-users-preferred-apps-for-ads-by-category/
Digital Turbine. "Share of Users in Europe, The Middle East, and Africa Who Prefer Encountering Online Advertising on Selected Mobile App Categories as of 2nd Quarter 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Jun 2022, /statistics/1347051/emea-users-preferred-apps-for-ads-by-category/
Digital Turbine, Share of users in Europe, the Middle East, and Africa who prefer encountering online advertising on selected mobile app categories as of 2nd quarter 2022 ÌÇÐÄÆƽâ°æ, /statistics/1347051/emea-users-preferred-apps-for-ads-by-category/ (last visited July 15, 2026)
Share of users in Europe, the Middle East, and Africa who prefer encountering online advertising on selected mobile app categories as of 2nd quarter 2022 [Graph], Digital Turbine, June 7, 2022. [Online]. Available: /statistics/1347051/emea-users-preferred-apps-for-ads-by-category/
