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Level of preparedness to implement an attention strategy among digital media experts in the United States as of August 2023

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Sources

Release date

December 2023

Region

North America, United States

Survey time period

August 2023

Number of respondents

255 respondents

Special properties

among digital media experts at brands, agencies, and publishers who do not have an attention strategy

Supplementary notes

The source interviewed: <br>

  • 100 experts at brands, <br>
  • 104 experts at agencies, <br>
  • 54 experts at publishers. <br>

The source does not provide information about the type of survey used.

Citation formats

Preparedness to implement a digital ad attention strategy in the U.S. 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 30, 2024

During a November 2023 survey carried out among digital media experts from the United States who did not have an attention strategy, ** percent of respondents said that attention measurement was well understood at their company. On the other hand, 43 percent said that they had the necessary resources in place to implement an attention strategy. 

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Digital advertising in the U.S.Advertising in the United StatesDigital advertising formats in the U.S.Programmatic advertising worldwideDigital advertising worldwide
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