According to a survey of app users in Europe, the Middle East, and Africa (EMEA) conducted during the second quarter of 2022, four in ** respondents reported preferring to interact with online video ads. Around ** percent of respondents reported engaging with display or banner ads, while ** percent reported engaging with ads they opted-in to see. Only ** percent of respondents reported engaging with pop-up ads when they encounter them while browsing the internet.
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Digital Turbine. (June 7, 2022). Share of users in Europe, the Middle East, and Africa engaging with selected advertising formats as of 2nd quarter 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1347031/engaging-ads-formats-emea-users/
Digital Turbine. "Share of users in Europe, the Middle East, and Africa engaging with selected advertising formats as of 2nd quarter 2022." Chart. June 7, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1347031/engaging-ads-formats-emea-users/
Digital Turbine. (2022). Share of users in Europe, the Middle East, and Africa engaging with selected advertising formats as of 2nd quarter 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1347031/engaging-ads-formats-emea-users/
Digital Turbine. "Share of Users in Europe, The Middle East, and Africa Engaging with Selected Advertising Formats as of 2nd Quarter 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Jun 2022, /statistics/1347031/engaging-ads-formats-emea-users/
Digital Turbine, Share of users in Europe, the Middle East, and Africa engaging with selected advertising formats as of 2nd quarter 2022 ÌÇÐÄÆƽâ°æ, /statistics/1347031/engaging-ads-formats-emea-users/ (last visited July 15, 2026)
Share of users in Europe, the Middle East, and Africa engaging with selected advertising formats as of 2nd quarter 2022 [Graph], Digital Turbine, June 7, 2022. [Online]. Available: /statistics/1347031/engaging-ads-formats-emea-users/
