A. Guttmann
Research Lead covering media
Digital retail media advertising worldwide - statistics & facts
The term 鈥渄igital retail media ads,鈥 or 鈥渆-commerce media ads,鈥 refers to advertising internet users see on retail websites, online marketplaces, or shopping apps. It is a fast-developing market fueled by the rise of e-commerce, economic uncertainty connected with the Russia-Ukraine war, and the disappearance of third-party cookies. In 2024, global digital retail media advertising spending was estimated at 136 billion U.S. dollars. Amazon is the undisputed market leader, with roughly a third of global total ad revenues. However, numerous retailers worldwide have also begun leveraging their platforms for ad revenue.
