According to a survey conducted in 2024 among business-to-business (B2B) marketing leaders in selected countries worldwide, video was cited as the most effective content type by ** percent of respondents. Visual content, including infographics and data visualizations, followed with ** percent of respondents. The next most effective content types were thought leadership blog posts or articles and case studies, as noted by ** percent of respondents, respectively.
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LinkedIn. (June 13, 2024). Most effective content types in business-to-business (B2B) marketing according to B2B leaders in selected countries worldwide as of March 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 23, 2026, from /statistics/943769/effective-content-in-driving-quality-leads-worldwide/
LinkedIn. "Most effective content types in business-to-business (B2B) marketing according to B2B leaders in selected countries worldwide as of March 2024." Chart. June 13, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 23, 2026. /statistics/943769/effective-content-in-driving-quality-leads-worldwide/
LinkedIn. (2024). Most effective content types in business-to-business (B2B) marketing according to B2B leaders in selected countries worldwide as of March 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 23, 2026. /statistics/943769/effective-content-in-driving-quality-leads-worldwide/
LinkedIn. "Most Effective Content Types in Business-to-business (B2b) Marketing According to B2b Leaders in Selected Countries Worldwide as of March 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Jun 2024, /statistics/943769/effective-content-in-driving-quality-leads-worldwide/
LinkedIn, Most effective content types in business-to-business (B2B) marketing according to B2B leaders in selected countries worldwide as of March 2024 ÌÇÐÄÆƽâ°æ, /statistics/943769/effective-content-in-driving-quality-leads-worldwide/ (last visited July 23, 2026)
Most effective content types in business-to-business (B2B) marketing according to B2B leaders in selected countries worldwide as of March 2024 [Graph], LinkedIn, June 13, 2024. [Online]. Available: /statistics/943769/effective-content-in-driving-quality-leads-worldwide/
