According to a survey of app users in Europe, the Middle East, and Africa (EMEA) conducted during the second quarter of 2022, almost the totality of the surveyed users reported preferring encountering ads while browsing their smartphones. Around nine in ** respondents reported preferred encountering ads while watching TV, while ** percent indicated laptops as their preferred devices to encounter online ads.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
Digital Turbine. (June 7, 2022). Share of users in Europe, the Middle East, and Africa who prefer encountering online advertising on selected connected devices as of 2nd quarter 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1347044/emea-users-preferred-device-for-ads/
Digital Turbine. "Share of users in Europe, the Middle East, and Africa who prefer encountering online advertising on selected connected devices as of 2nd quarter 2022." Chart. June 7, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1347044/emea-users-preferred-device-for-ads/
Digital Turbine. (2022). Share of users in Europe, the Middle East, and Africa who prefer encountering online advertising on selected connected devices as of 2nd quarter 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1347044/emea-users-preferred-device-for-ads/
Digital Turbine. "Share of Users in Europe, The Middle East, and Africa Who Prefer Encountering Online Advertising on Selected Connected Devices as of 2nd Quarter 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 7 Jun 2022, /statistics/1347044/emea-users-preferred-device-for-ads/
Digital Turbine, Share of users in Europe, the Middle East, and Africa who prefer encountering online advertising on selected connected devices as of 2nd quarter 2022 ÌÇÐÄÆƽâ°æ, /statistics/1347044/emea-users-preferred-device-for-ads/ (last visited July 15, 2026)
Share of users in Europe, the Middle East, and Africa who prefer encountering online advertising on selected connected devices as of 2nd quarter 2022 [Graph], Digital Turbine, June 7, 2022. [Online]. Available: /statistics/1347044/emea-users-preferred-device-for-ads/
