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Impact of data on marketers' operations worldwide in 1st quarter 2013

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Sources

Release date

April 2013

Region

Worldwide

Survey time period

Q1 2013

Supplementary notes

The source does not provide the number of respondents or information on type of survey used.
The source provided the following explanation: "Statistic includes structured and unstructured data."

Citation formats

Impact of data on marketers' operations worldwide in 2013

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 15, 2013
This statistic shows the reported impact that data has had on marketers' operations worldwide in the third quarter of 2013. Fifty-two percent of surveyed marketers reported that data helped them identify new business opportunities, while *** percent reported that data clouded roadmaps and created confusion as data streams cluttered databases.
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